Tuesday, March 16, 2010
Google Inc
Google is one of the most successful internet based companies in the world. Within few years, it was able to takeover a big portion of the market share of search engine industry. Although, Google’s strategy is to benefit from the wide spectrum of market opportunity, it seems that the company is stretching itself a little too much to keep its dominance. Despite all challenges of expansions, it is amazing to see how this company controlled the market with its neat product that is not limited by international boundaries. Quite interestingly, this company is able to create a global family under a single umbrella. My native language “Amharic” is one of the 110 languages that Google has included in its service
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I would agree that it appears that Google is spread thin; however, they seem to be very successful with every market they attack. I would say that this is probably due to a willingness to take risks, and a PR machine that successfully highlights the successes. Not to mention their corporate structure and willingness to allow employees to spend 20% of their time working on independent projects that extend the core.
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