This is a very interesting case that tells us how creativity takes business to an absolutely unique dimension. Bzzagent is using word- of -mouth to promote products by just letting people like you and I participate in reviewing products. In return you and I get free stuffs such as gums and cookies and companies like Bzzagent pocket millions of dollars. That is really neat.
Apart from its uniqueness, It is interesting to see how the creator of this marketing idea is gravitated to another strong marketing tool -“blogging”. I am not quite sure if “blogging” will reinforce the business process that the company is following currently. Regardless, the management is taking an effort to make blogging an integral part its marketing effort. This shows that despite Bzzagent’s strong marketing stand, the management does not want to take a chance of being left out in the “blogging” arena. Just to be at a safer side it is good to be part of groundswell in good time.
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