From this week’s case, I was able to know who the major player is in the online TV and video ad industry. Undeniably, Brightcove is leading the market with better consumer and user experience. However, the company has missed a big opportunity of creating “YouTube” way early before the current “ YouTube” was launched. Although, Brightcove is leading the market in the online TV idustry, competitors such as Joost could take a significant market share using a cost effective business model that minimizes bandwidth costs for companies.
The competition is getting strong, especially with Google acquisition of YouTube. Brightcoves has a challenging future yet with enough funding that could be used to execute its future strategy. I believe that the company needs to evaluate every angle possible to maximize its competitive advantage. Hence placing multiple bets would be the best option
No comments:
Post a Comment