Bzzagent

This is a very interesting case that tells us how creativity takes business to an absolutely unique dimension. Bzzagent is using word- of -mouth to promote products by just letting people like you and I participate in reviewing products. In return you and I get free stuffs such as gums and cookies and companies like Bzzagent pocket millions of dollars. That is really neat.

Apart from its uniqueness, It is interesting to see how the creator of this marketing idea is gravitated to another strong marketing tool -“blogging”. I am not quite sure if “blogging” will reinforce the business process that the company is following currently. Regardless, the management is taking an effort to make blogging an integral part its marketing effort. This shows that despite Bzzagent’s strong marketing stand, the management does not want to take a chance of being left out in the “blogging” arena. Just to be at a safer side it is good to be part of groundswell in good time.

Brightcove

From this week’s case, I was able to know who the major player is in the online TV and video ad industry. Undeniably, Brightcove is leading the market with better consumer and user experience. However, the company has missed a big opportunity of creating “YouTube” way early before the current “ YouTube” was launched. Although, Brightcove is leading the market in the online TV idustry, competitors such as Joost could take a significant market share using a cost effective business model that minimizes bandwidth costs for companies.

The competition is getting strong, especially with Google acquisition of YouTube. Brightcoves has a challenging future yet with enough funding that could be used to execute its future strategy. I believe that the company needs to evaluate every angle possible to maximize its competitive advantage. Hence placing multiple bets would be the best option

Google Inc

Google is one of the most successful internet based companies in the world. Within few years, it was able to takeover a big portion of the market share of search engine industry. Although, Google’s strategy is to benefit from the wide spectrum of market opportunity, it seems that the company is stretching itself a little too much to keep its dominance. Despite all challenges of expansions, it is amazing to see how this company controlled the market with its neat product that is not limited by international boundaries. Quite interestingly, this company is able to create a global family under a single umbrella. My native language “Amharic” is one of the 110 languages that Google has included in its service