This is another very interesting business idea. This company goes well beyond a conventional business organization. Threadless is a company that is able to take advantage of external but close community. This online organization created a power house of innovative T-shirt designers. The creators of the company were able to have employees (the external community) who work for them with no written employment agreement and salary. What an awesome idea!
The company is different in its unique culture of communal decision making. If it is not for an online organization, it is unthinkable to make half- a- million people vote for a potential product on a regular basis.
This unique business process is facing a challenge. Although the company is tapping into unexpected opportunity, it has put the management in a big dilemma. As exciting it is, growing for this company might jeopardize its very identity. The management has to answer many questions before jumping into commitment. Are volume and deadlines compatible to the current culture of Threadless? What would be the reaction of the community? Will the new level of demand be catered with out disrupting the current production procedures?
I think the management has to see every possible ways to keep the current success of the company intact. If the danger outweighs the benefits, it is worth declining the offer
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