This case is a good example that shows how solid strategic plan and strong management vision makes a company meet its goal. The dream of Bram Cohn did not come true without a cautious move in the risky movie industry. At some point, BitTorrent was able to be considered an industry standard to move big files around. Bram’s business model is not the only one that gives this service to the public. But it stood out due to a well thought strategy and smart move by its management.
Though, there were many unsuccessful companies who had a value proposition of transferring huge files efficiently over the internet, BitTorrent, with its management, was strong enough to make it through tough legal hurdles and strong resistance from the movie industry. The management was successful to penetrate the market by creating collaborative work, especially, with the movie industry association. Eventually, film studios like Warner Bros. knocked at the door of BitTorrent due to Bram’s and his crew’s relentless effort to make the product the safest and reliable among its users. This achievement is largely because the company was able to win the hearts and minds of the major players of the industry.
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I like your perspective on this case. It says a lot that BitTorrent management was able to persevere past many legal challenges and remain not only successful, but a leader. It took a great deal of hard work and negotiation with WB to get to this agreement.
ReplyDeleteWhile I believe they had a good strategy and management, I think they should have started with this from the inception of the company. Remember, they were open source, which in some ways contributed to the illegal downloading and file sharing. Cohen emphasized that this was not his intention, but how could you not realize what impact that would have on the offspring?
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